3D Holographic Projection Installations

3D Holographic Projection

Charuvi Design Labs (CDL) created 3D animation short-film. It is a music video of Hanuman Chalisa sung by Amitabh Bachchan and 20 lead singers of Bollywood like Sonu Nigum, Kumar Sanu, Udit Narayan etc. They wanted to explore the field of new media with their existing assets of the film. They planned for an exhibition for the launch event of the Film and App. They also planned for the travelling exhibition in India as well as abroad. As the part of promotion and exhibition 3D holographic projection installation was proposed. Two installations with different sizes were created. Both were derived by different explorations of materials, projection techniques, construction technology and prototyping.

By using holographic projection installations, the CDL intended to bring the characters of the animation film alive, thereby, merge the boundaries between digital and physical entities. Different materials were tested to achieve appropriate quality of visuals in holographic projection. To make a safe and reliable structure capable of holding heavy glasses was a challenge. Experimenting with holographic projection and physical objects was interesting. The project has offered an understanding of structure, optical properties of materials, and experimentation with projection.

This project provided me rich experiences pertaining to technology, management and art. Many types of prototyping were learnt, including video prototypes, small scale mock-ups of holographic projection, 3D models, semi-working prototypes and working prototypes. The project helped improve understating of interaction design for different contexts.

Sponsor: Charuvi Design Labs, New Delhi.

Role: Interaction Designer, Project Supervisor

Team: Civil Engineers, Architect, Animators, Sheet-Metal Workers, Glass Workers, Carpenters, Labourors (Team of 20 people)

Duration: 6 Months(Internship), 5 Months(Design Consultant)

Interactive Floor at DigiCorp’s event

An interactive installation letting users to play with the keywords of Digicorp. The installation connected and educated the brand digicorp’s values with its audience in a novel fun manner.

Event: 10th Anniversary of Digicorp

Venue: Courtyard Marriott

Space: Reception Area

Interactive Wall at Digicorp event

The Passage to the hall was adorned with a playful interactive installation. Greeting and making the guest feel special with its Mascot and abstract animation as they enter the Hall.

Event: 10th Anniversary of Digicorp

Venue: Courtyard Marriott

Space: Passage to Hall

Augmenting Architectural Spaces

Every space is associated with certain interactions. The project explores artifacts and interface for interactions of such space. The integration of computation and media into physical objects and spaces results in an augmentation: contextualized, intelligent digital content manifest in the environment, thus enabling real objects and places to communicate with people, creating experiences that retain the best of both domains.

The interface is seen only as a simulacrum of reality, integrated into surrounding reality. Thus interface for such space and experience was designed bearing in mind that interface has to be clean, minimal, and support people attention and curiosity. Persons experiencing naturally interactive artifacts are not necessarily active or willing users, they can just be passing by and enjoy passively the encounter, the interface includes a basic reactive behavior for this situation.


Process of Designing and Progress is shown in video below



Adobe Illustrator is a desktop application used by Designer and Illustrator to create distinctive illustrations and artworks for design projects.

What will be the drawing experience of a similar tool on a tablet with touch? Or, if select set of tools found in Adobe Illustrator were to be made available on a tablet, which ones are better suited and how will they work? With the various capabilities of tablet form factor, multi-touch, gestures, gyroscope, camera, location-aware, etc.), will it be possible to create a more natural and engaging drawing experience than what is today possible on a desktop? Create a representation/mock-up/work flow to show your interpretation of one such drawing tool on a touch device (tablet or mobiles).

Knead tool:


Polygon tool:


Rectangle tool:


We tried to make polygon tool as intuitive and direct for the user keeping in mind the workflow, occlusion and ease of operation. It was an iterative process many functional and video prototypes were made to demonstrate the interaction. The attempt was to make the tool more user friendly than the previous version with each iteration. The unification of tool to fit as a package also taught many things which can only be learnt in a team environment. All in all the process was extremely educational and fun.




During our course CPHOA we studied kinetic arts. The creations of artist Reuben Margolin were extremely inspirational. Drawing inspiration from his work we made a wave based on rotation of cams and crank shaft. The artifact invited people to interact and people were delighted by the interaction. We took the concept further.

We used reflecting surface on the rods and projected light on the reflecting surface as a result beautiful reflections were seen on the wall. The rotation itself presented with beautiful patterns. The pattern could be altered by modifying space on the rod allowing desired pattern to be reflected on the wall. Thus we thought of an installation which would show a symbol/ message during its rotation at one particular time and will be lost in next instance in random pattern which would reappear again. This would offer engagement and surprise. This can also guide a person to the artifact if projected far.