The movie is based on the typography named Helvetica. Helvetica is the famous fonts type used earlier very much. It has a lot of specialties so that they were so much popular.
Massimo Vignelli said that space between the black expresses emotions. Rick Poyner said that Helvetica is clear and informative While Wim Gouwel said that fonts are modern and impressive in clarity and gracefulness. He also said that fonts are neutralized so it reflects only the content.
In older days, there was trend to use the fonts as per message we need to convey. As example, we should use fonts appealing like dog if we need to talk about dog.
In magazines, Coke’s advertisements were written in cursive fonts and with fancy background. Then Coke removed all fancy backgrounds and put just cold drink’s glass and simply wrote a line with Helvetica. That was quite impressive and the message was conveyed with much weight.
The characters of Helvetica are having horizontal styling. The fonts are designed that way that it is much readable even from the distance and they are designed with the all the considerations that a idol fonts should have. The fonts were not any kind of expression it self so it was not appeal anything special while written. That made the fonts more usable because the text we need to write will give the desired message very clearly and it made the fonts used for any purpose.
The fonts have Haao Type foundry. Alfred Hoffman and Mike parker contributed a lot to popularize this fonts. The fonts have firm shape that feel like fonts are so strong on expression and not movable. Leslie Savan said the fonts are accessible, transparent, comfortable, official, clean and efficient.
The fonts became so much popular and were used everywhere. Gradually people started to get bored of the fonts and started not liking them. Though lots of fonts were derived from the Helvetica and people were using it but the popularity of the font ere decreased. Still fonts are really safe to use anywhere because this are the silent fonts will express anything.